The HUGO BOSS Group is one of the world market leaders in the premium and luxury segment. The Group focuses on developing and marketing high-end women’s and men’s fashion and accessories. With its brand world including the BOSS core brand, the lines BOSS Orange, BOSS Green and the progressive brand HUGO, HUGO BOSS targets different, clearly defined consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening wear and sportswear, shoes and leather accessories and licensed fragrances, eyewear, watches, children’s fashion, motorcycle helmets, mobile phones, mobile accessories and home textiles.
All of the HUGO BOSS brands and lines are supported by a globally consistent presentation at more than 6,800 points of sale in over 129 countries worldwide. Beyond this, intensive marketing activities and the sponsorship of sports and cultural events serve to enhance the worldwide recognition of HUGO BOSS and the image of its brands. The Company also shines at high profile fashion events in the world’s fashion capitals, further emphasizing the appeal and acceptance of the Group’s brands among key target groups and emotionally charging the HUGO BOSS brand world.